MaaS as a solution for sustainable mobility of italian remote tourist areas: opportunities and challenges

The chapter presents the first results of a study carried out within the MOST - Sustainable Mobility Centre (European Union Next-GenerationEU - National Rest And Resilience Plan (Pnrr) - Mission 4 Component 2, Investment 1. 4 - D.D. 1033 17/06/2022, CN000023). First of all, the basic concepts adopted for the development of the study will be introduced, starting from the description of the official definition of touris-tiness for Italian municipalities and the SNAI (Strategia Nazionale Aree Interne) classification. A brief definition of MaaS (Mobility as a Service) solutions, and of their potential role in tourism systems, will then follow, as well as a proposal for the measurement of the readiness of territories in developing them. After having detailed the methods adopted, a classifica-tion of Italian tourist remote municipalities in terms of MaaS preparedness, inspired by the thematic international literature, will be presented. In the conclusions, the results are discussed as a basis for tailor-made guidelines for the development of innovative MaaS services for remote tourist areas.