A decomposition of the changes in seasonal concentration by tourist segment: an analysis of the Veneto region

Diversifying the tourist product by tourist segment is a strategy that local governments can use to counter seasonal concentration in tourist arrivals. The effectiveness of such a strategy can be assessed by using a statistical tool for analysing the changes in seasonal concentration by segment. Using a decomposition technique separating the roles of different tourist segments in changing the pattern and magnitude of seasonal concentration, this paper examines the changes in seasonal concentration in three popular tourist destinations in the Veneto region in the 2019-2022 period. Results show that the role played by each tourist segment in changing seasonal concentration varies according to the type of tourism of the destination considered.