The study highlights the impact of AI on the digital transformation of physical stores, offering insights into the new dynamics of customer engagement and the potential of integrating technology and luxury retail.
Arrigo, E., Nespoli, P. (2024). The Role of AI in In-Store Retail Strategies for Luxury Goods. Intervento presentato a: IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD). Navigating the Future: Mastering Uncertainty Through Disruptive Technology, Sharjah, United Arab Emirates (partecipazione online).
The Role of AI in In-Store Retail Strategies for Luxury Goods
ARRIGO, E;NESPOLI, P.
2024
Abstract
The study highlights the impact of AI on the digital transformation of physical stores, offering insights into the new dynamics of customer engagement and the potential of integrating technology and luxury retail.
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