The aim of the paper is to define the role of corporate responsibility in global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the relevance of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.

Arrigo, E. (2009). Market-driven management, global competition and corporate responsibility. SYMPHONYA, 1, 51-67 [10.4468/2009.1.06arrigo].

Market-driven management, global competition and corporate responsibility

ARRIGO, ELISA
2009

Abstract

The aim of the paper is to define the role of corporate responsibility in global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the relevance of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.
Articolo in rivista - Articolo scientifico
corporate responsibility, market-driven management, Corporate Responsibility, Corporate Social Responsibility, Intangible Assets, Global Markets
English
51
67
17
Arrigo, E. (2009). Market-driven management, global competition and corporate responsibility. SYMPHONYA, 1, 51-67 [10.4468/2009.1.06arrigo].
Arrigo, E
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/5404
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