Artificial Intelligence: a Case Study in the Educational Context of Young University Students

This article, following a historical approach to artificial intelligence in the educational domain, details the exercise conducted with 55 international students from the Master’s program in Communication Design at the Politecnico di Milano. Divided into 10 groups, the students tackled various themes, from promoting local craftsmanship through Instagram campaigns to raising awareness about the water crisis through illustrated albums for children. The aim was to discern where the traditional production model deviates from a digital culture-assisted profile and to assess the role of the designer in this context. The students employed various Artificial Intelligence tools, including ChatGPT, Stable Diffusion, Crayion, Dall-e 2, and Tex to image ai, to develop their projects. This paper provides a comprehensive overview of the themes addressed, the tools used, and the objectives of the assignment. Education, Artificial intelligence, Communication Design, MA Students.