Visual Analytics for Sustainable Mobility: Usability Evaluation and Knowledge Acquisition for Mobility-as-a-Service (MaaS) Data Exploration

Urban mobility systems generate a massive volume of real-time data, providing an exceptional opportunity to understand and optimize transportation networks. To harness this potential, we developed UrbanFlow Milano, an interactive map-based dashboard designed to explore the intricate patterns of shared mobility use within the city of Milan. By placing users at the center of the analysis, UrbanFlow empowers them to visualize, filter, and interact with data to uncover valuable insights. Through a comprehensive user study, we observed how individuals interact with the dashboard, gaining critical feedback to refine its design and enhance its effectiveness. Our research contributes to the advancement of user-centric visual analytics tools that facilitate data-driven decision-making in urban planning and transportation management.