In recent years, Italy has been engrossed in a large debate concerning the construction of new stadiums owned by football (soccer) clubs. Far from being a local issue, this debate is occurring in most Western countries (Trumpbour, 2007). Through the analysis of the new Juventus Stadium in Turin — the first “private and integrated” stadium in Italy — we will shed light on the role of media in the decision to build new stadiums and in their spatial configuration. The role of the media is important for several reasons. First of all, they contribute to creating a favourable climate of opinion regarding the need to build a new stadium. In addition, the needs of the media influence the architectural characteristics and spatial layout of the new stadiums. Finally, innovative marketing and media–intensive campaigns play a central role in the construction of the relationship between fans and stadiums (topophilia).

Palvarini, P., & Tosi, S. (2013). Stadiums as studios: How the media shape space in the new Juventus Stadium. FIRST MONDAY, 18(11 (4 November 2013)) [10.5210/fm.v18i11.4959].

Stadiums as studios: How the media shape space in the new Juventus Stadium

PALVARINI, PIETRO GIUSEPPE;TOSI, SIMONE
2013

Abstract

In recent years, Italy has been engrossed in a large debate concerning the construction of new stadiums owned by football (soccer) clubs. Far from being a local issue, this debate is occurring in most Western countries (Trumpbour, 2007). Through the analysis of the new Juventus Stadium in Turin — the first “private and integrated” stadium in Italy — we will shed light on the role of media in the decision to build new stadiums and in their spatial configuration. The role of the media is important for several reasons. First of all, they contribute to creating a favourable climate of opinion regarding the need to build a new stadium. In addition, the needs of the media influence the architectural characteristics and spatial layout of the new stadiums. Finally, innovative marketing and media–intensive campaigns play a central role in the construction of the relationship between fans and stadiums (topophilia).
Articolo in rivista - Articolo scientifico
Urban Sociology, Political Sociology, Urban Studies, Stadium Architecture, Juventus Stadium, Development of Sports Stadiums, Football (soccer)
English
Palvarini, P., & Tosi, S. (2013). Stadiums as studios: How the media shape space in the new Juventus Stadium. FIRST MONDAY, 18(11 (4 November 2013)) [10.5210/fm.v18i11.4959].
Palvarini, P; Tosi, S
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/50344
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