Stili di vita e modi di vivere tra consumi e sostenibilità: quale strada per la società del benessere

Well-being society has come up by following the economic growth and development model. It has resulted in dysfunctions in the global society and the environment. Capitalism, as determinant of the consumer society, has given rise in individuals a deep sense of discomfort which can be seen in the widespread growing sense of loneliness, anxiety, depression and a general sense of disadvantage; contemporary societies are more and more crumbled, individualistic as well as subject to violence. The breakdown of our times is given by distance between mass culture and natural systems, the consumer society is the main responsible of the anthropic effect that every year determines the increasing the ecological footprint in the Earth by putting risk the availability of natural resources (that are depleting) and with so the human survival. Human and natural environments crumble together, so it is fundamental to systematize the complexity of modernity by embedding the topic of lifestyles, consumption, and the Anthropocene to look for happiness and wellness. It is possible make a social change with a participative approach, in which human, social and environmental health will benefit just by adopting sustainable lifestyles, endorsing sobriety and naturality, as well as renouncing the materialism of the consumer society and given value to the natural and cultural wealth.