In the assessment of the market it is crucial to identify the preferences of consumers. The Conjoint Analysis is one of the possible technique to be used. The aim of this work is to observe certain properties of the estimates obtainable by the models of the Conjoint Analysis through the findings of the Design of Experiments Theory.

Chiodini, P. (2008). Metodi Statistici per le Ricerche di Mercato: la Segmentazione flessibile. JESP, 1(1), 3-4 [10.3257/ISSN1974-9422.1.1.3].

Metodi Statistici per le Ricerche di Mercato: la Segmentazione flessibile

CHIODINI, PAOLA MADDALENA
2008

Abstract

In the assessment of the market it is crucial to identify the preferences of consumers. The Conjoint Analysis is one of the possible technique to be used. The aim of this work is to observe certain properties of the estimates obtainable by the models of the Conjoint Analysis through the findings of the Design of Experiments Theory.
Articolo in rivista - Articolo scientifico
Flexible Segmentation, Conjoint Analysis, Orthogonal Arrays
Italian
3
4
Chiodini, P. (2008). Metodi Statistici per le Ricerche di Mercato: la Segmentazione flessibile. JESP, 1(1), 3-4 [10.3257/ISSN1974-9422.1.1.3].
Chiodini, P
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/4857
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