The purpose of the paper is to describe the strategic role of corporate social responsibility (CSR) in global fast fashion companies. Drawing on the management literature on CSR, corporate social performance and the benefits of a socially responsible conduct, a qualitative research design has been conducted and a conceptual framework of corporate responsibility management has been proposed. Findings demonstrate how the corporate responsibility management process allows global fast fashion firms to reach competitive advantages and a sustainable development.
Arrigo, E. (2013). Corporate Responsibility Management in Fast Fashion Companies: the Gap Inc. case. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 17(2), 175-189 [10.1108/JFMM-10-2011-0074].
Corporate Responsibility Management in Fast Fashion Companies: the Gap Inc. case
ARRIGO, ELISA
2013
Abstract
The purpose of the paper is to describe the strategic role of corporate social responsibility (CSR) in global fast fashion companies. Drawing on the management literature on CSR, corporate social performance and the benefits of a socially responsible conduct, a qualitative research design has been conducted and a conceptual framework of corporate responsibility management has been proposed. Findings demonstrate how the corporate responsibility management process allows global fast fashion firms to reach competitive advantages and a sustainable development.
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