Social drama in the academic-media nexus: Journalism's strategic response to deviant ideas

This article applies 'social drama' - adapted from the anthropology of Victor Turner - to portray a performance of media ritual in control of critical academic discourse. Insights from newspaper coverage of a controversy surrounding Ward Churchill allow us to trace theoretical connections between strategic ritual at the occupational level and media ritual in cultural practice. We observe a fractal-like structure, such that ritualistic punishment of deviant ideas as a cultural response is encoded in textual production. We discuss implications of social drama as media ritual for the prowess of US journalism in patrolling boundaries of acceptable ideas in the academic-media nexus.