Policy Imperialism: Bilateral Trade Agreements as Instruments of Media Governance

Bilateralism and multilateralism standing apart from imperialism; Greenaway (1990:1286) connecting surge of bilateral negotiations-anxiety created by an economic recession preceding the 1990s; Inextricable relationship between trade and empire-as old as imperialism itself; Multilateralism, most noticeable contradiction-Polanyi pointing out, normative view of liberal ideology; Policy imperialism-bilateral trade agreements as instruments of media governance; Symbiosis between multilateralism and bilateralism; Telecommunication and intellectual property-bilateral negotiation, not necessarily accidental or a result of political arm twisting; Trade and imperialism-interdependent for millennia; Two negotiation environments-in terms of economic utility and economic effects of two paradigms; Unbalanced power relations-established between official allies and developed countries