Utopia, Labor and Informational Capitalism: Lights and Shadows of Social Media

Through the lens of a political economic approach, I consider the question whether or not social media can promote social change. I claim that whereas media have consistently channeled technological utopia/dystopia, thus be constantly linked to aspirations and fear of social change, the answer to that question does not depend on their specific nature but on historically specific social relations in which media operate. In the case here considered, it requires examining the social relations re-producing and produced by informational capitalism. More specifically, I examine how the productive relations that support user generated content practices of Facebook users affect social media in their capability to reproduce and transform existing social contexts. Drawing on Fuchs and Sevignani's (2013) distinction between "work" and "labor" I claim that social media reflect the ambivalent nature of current capitalist mode of production: a contest in which exploitative/emancipatory as well as reproductive/transformative aspects are articulated by liberal ideology.