In this paper we are investigating how 'coopetition' (Brandenburger et Nalebuff, 1996) (Dagnino et Padula, 2002) can improve information based services by fostering knowledge sharing while safeguarding both competitive interests and objectives. Our investigation exploits a case study concerning the job marketplace intermediation services, such a topic is getting more and more important since it has several implications on social themes. The case study presented describes the Borsa Lavoro project (Borsa Lavoro Lombardia, 2004), whose goal is to create a job e-marketplace in the Lombardy region. The results, up to now, seem to be a little disappointing with respect to the expectations, the aim of the paper is to understand the reasons of this phenomenon.
Cesarini, M., Mezzanzanica, M., Maggiolini, P., Fugini, M., Nanini, K. (2007). Coopetition, a Solution to Knowledge Management Problems in Information-based Services? A Case Study Concerning Work Market Services. In Proceedings of the XVII International RESER Conference: Service Competitiveness and Cohesion, Balancing Dynamics in the Knowledge Society.
Coopetition, a Solution to Knowledge Management Problems in Information-based Services? A Case Study Concerning Work Market Services
CESARINI, MIRKO;MEZZANZANICA, MARIO;
2007
Abstract
In this paper we are investigating how 'coopetition' (Brandenburger et Nalebuff, 1996) (Dagnino et Padula, 2002) can improve information based services by fostering knowledge sharing while safeguarding both competitive interests and objectives. Our investigation exploits a case study concerning the job marketplace intermediation services, such a topic is getting more and more important since it has several implications on social themes. The case study presented describes the Borsa Lavoro project (Borsa Lavoro Lombardia, 2004), whose goal is to create a job e-marketplace in the Lombardy region. The results, up to now, seem to be a little disappointing with respect to the expectations, the aim of the paper is to understand the reasons of this phenomenon.
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