The paper is concerned with relationships between SSME and ICTs and focuses on the role of Web 2.0 tools in the service development process. The research presented aims at exploring how collaborative technologies can support and improve service processes, highlighting customer centrality and value co-production. The core idea of the paper is the centrality of user participation and the collaborative technologies as enabling factors; Wikipedia is analyzed as an example. The result of such analysis is the identi¿cation and description of a pattern characterising speci¿c services in which users collaborate by means of web tools with value co-producers during the service process. The pattern of collaborative co-production concerning several categories of services including knowledge based services is then discussed.
|Citazione:||Boselli, R., Cesarini, M., & Mezzanzanica, M. (2008). Customer Knowledge and Service Development, the Web 2.0 Role in Co-production. In Proceedings of World Academy of Science, Engineering and Technology (pp.600-606).|
|Carattere della pubblicazione:||Scientifica|
|Titolo:||Customer Knowledge and Service Development, the Web 2.0 Role in Co-production|
|Autori:||Boselli, R; Cesarini, M; Mezzanzanica, M|
|Data di pubblicazione:||2008|
|Nome del convegno:||PROCEEDINGS OF WORLD ACADEMY OF SCIENCE, ENGINEERING AND TECHNOLOGY VOLUME 30|
|Appare nelle tipologie:||02 - Intervento a convegno|