Covirtue Signaling. The ostentation of virtue and public shaming during the Covid-19 pandemic The concept of “virtue signaling” defines the expression of moral values with the intent to improve one’s own image. The global epidemic we are experiencing has favoured a new nuance of this attitude, which I define “covirtue signalling”: the ostentation of virtue during the Covid-19 pandemic. This phenomenon is linked to another behaviour that is somehow the base of it: the public shaming of other people’s behaviour. The covirtue signaling stance appears to have many aspects in common with others ideology only apparently opposite, such as the NoMask movement and the pandemic denial.

Ricci, O. (2020). Covirtue signaling. L'ostentazione di virtù e il public shaming durante l'epidemia di Covid-19. SOCIOLOGIA DELLA COMUNICAZIONE, 60, 82-94 [10.3280/SC2020-060008].

Covirtue signaling. L'ostentazione di virtù e il public shaming durante l'epidemia di Covid-19

Ricci, O
2020

Abstract

Covirtue Signaling. The ostentation of virtue and public shaming during the Covid-19 pandemic The concept of “virtue signaling” defines the expression of moral values with the intent to improve one’s own image. The global epidemic we are experiencing has favoured a new nuance of this attitude, which I define “covirtue signalling”: the ostentation of virtue during the Covid-19 pandemic. This phenomenon is linked to another behaviour that is somehow the base of it: the public shaming of other people’s behaviour. The covirtue signaling stance appears to have many aspects in common with others ideology only apparently opposite, such as the NoMask movement and the pandemic denial.
Articolo in rivista - Articolo scientifico
virtue signalling; public shaming; covid 19
Italian
2020
60
82
94
reserved
Ricci, O. (2020). Covirtue signaling. L'ostentazione di virtù e il public shaming durante l'epidemia di Covid-19. SOCIOLOGIA DELLA COMUNICAZIONE, 60, 82-94 [10.3280/SC2020-060008].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/444318
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