The paper aims at exploring how fashion rental can be included in the strategic development of well-known luxury fashion brands. Based on a case study methodology, with semi-structured interviews, preliminary insights on the key aspects of fashion rental as a way to contribute to close the loop for luxury fashion brands are highlighted.
Arrigo, E. (2022). Can Fashion Brands ‘Close the Loop’ Renting their Fashion Items?. In Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life.
Can Fashion Brands ‘Close the Loop’ Renting their Fashion Items?
Arrigo Elisa
2022
Abstract
The paper aims at exploring how fashion rental can be included in the strategic development of well-known luxury fashion brands. Based on a case study methodology, with semi-structured interviews, preliminary insights on the key aspects of fashion rental as a way to contribute to close the loop for luxury fashion brands are highlighted.
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