The paper aims at exploring how fashion rental can be included in the strategic development of well-known luxury fashion brands. Based on a case study methodology, with semi-structured interviews, preliminary insights on the key aspects of fashion rental as a way to contribute to close the loop for luxury fashion brands are highlighted.

Arrigo, E. (2022). Can Fashion Brands ‘Close the Loop’ Renting their Fashion Items?. In Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life.

Can Fashion Brands ‘Close the Loop’ Renting their Fashion Items?

Arrigo Elisa
2022

Abstract

The paper aims at exploring how fashion rental can be included in the strategic development of well-known luxury fashion brands. Based on a case study methodology, with semi-structured interviews, preliminary insights on the key aspects of fashion rental as a way to contribute to close the loop for luxury fashion brands are highlighted.
No
paper
Fashion Marketing, Fashion Retailing, Luxury Fashion Brands, Sustainability
English
Academy of Marketing Conference 2022 - Marketing: the Fabric of Life - 5-7 July 2022
978-1-86218-212-7
https://www.academyofmarketing.org/conference/conference-2022/
Arrigo, E. (2022). Can Fashion Brands ‘Close the Loop’ Renting their Fashion Items?. In Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life.
Arrigo, E
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/392213
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