Engaging the body, appropriating a corporate wellness programme

Purpose: The purpose of this contribution is twofold: at the empirical level, it is shown how in the relationship that subjects are encouraged to construct with their bodies major implications for workers' well-being can be found; at a theoretical level, attention is drawn to the importance of framing the different practices workers may display towards digital wellness programmes not just in terms of acceptance or resistance, but also in terms of appropriation. Design/methodology/approach: Empirically, this study concentrates on the pilot study conducted by a large manufacturing firm that decided to implement a digitally assisted corporate wellness programme. The experimentation involves a sample of the company's workers. The 24 participants were interviewed at the beginning, during the programme and at its end, for a total of 69 interviews. Interviews were transcribed and analysed through a template analysis. Findings: This research emphasizes how workers' well-being manifests in the relationship subjects are fostered to construct with their body and, in parallel, how workers may play an active and unpredictable role in corporate wellness programmes. Originality/value: Differently from the current literature that frames workers' reactions towards digital corporate well-being initiatives in mainly polarized ways, this contribution leads to a less dichotomic and more nuanced interpretation of the “impacts” wellness programmes may have, showing how workers may display practices not just of acceptance or resistance, but also of appropriation.