The speed of changes in the competitive landscape and the increasing hyper-competition emphasize the critical importance for firms of developing distinctive dynamic capabilities. In particular, market-driven firms must excel in outside-in capabilities in order to address the complexity of the marketplace and to take advantage of market opportunities. The chapter shows that market-driven firms outclass the competitors in two outside-in capabilities: the market sensing capability and the customer linking capability.
Arrigo, E. (2012). Market-Driven Management and Outside-in Capabilities. In S.M. Brondoni (a cura di), Managerial Economics and Global Corporations (pp. 43-56). Torino : Giappichelli.
Market-Driven Management and Outside-in Capabilities
ARRIGO, ELISA
2012
Abstract
The speed of changes in the competitive landscape and the increasing hyper-competition emphasize the critical importance for firms of developing distinctive dynamic capabilities. In particular, market-driven firms must excel in outside-in capabilities in order to address the complexity of the marketplace and to take advantage of market opportunities. The chapter shows that market-driven firms outclass the competitors in two outside-in capabilities: the market sensing capability and the customer linking capability.
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