Nowadays, many companies across industries and countries expand their activities and processes on the global landscape according to the market-space management logic. This strategy highlights the complexity of managing multicultural project teams and of dealing with the cultural diversity of work force. The code of conduct becomes the tool for the instituzionalization of corporate values and standards of companies towards the global community and across different cultures.
Arrigo, E. (2012). Market-Space Management and Codes of Conduct in Global Companies. In S. Brondoni (a cura di), Market-Driven Management and Corporate Growth (pp. 45-58). Torino : Giappichelli.
Market-Space Management and Codes of Conduct in Global Companies
ARRIGO, ELISA
2012
Abstract
Nowadays, many companies across industries and countries expand their activities and processes on the global landscape according to the market-space management logic. This strategy highlights the complexity of managing multicultural project teams and of dealing with the cultural diversity of work force. The code of conduct becomes the tool for the instituzionalization of corporate values and standards of companies towards the global community and across different cultures.
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