Tailoring mHealth Apps on Users to Support Behavior Change Interventions: Conceptual and Computational Considerations

Personalization is an important factor to increase the user experience (UX) and effectiveness of mHealth solutions. In this paper, we present an innovative approach to the personalization of mHealth apps. A profiling function has been developed based on the physical and psychological characteristics of users, with the final aim to cluster them acting as a guideline to the design and implementation of new functionalities to improve the overall acceptance degree of the app. A preliminary analysis case study has been proposed to evaluate the impact on user experience according to the state of the art to draw useful lessons for future works.