The chapter addresses the question of sustainability, discussing some of the leading perspectives in wine studies about the theory and practice of sustainability. We start by illustrating how sustainability can be understood as a discursive field with a specific history and discontinuities, a set of conventional dominant definitions and a package of tools and devices to measure, evaluate and hence legitimate such classifications. Then we analyse what we have called ‘certification work’ in order to show how tools such as labels, reports, indicators and, mainly, certification schemes operate as discursive devices in the fields of wine worldwide. Finally, we point out the ambivalent effects of ‘certification work’ in the everyday process of winemaking and the respective practical management of such institutional contradictions. We conclude by critically discussing the ‘culture of sustainability’ in the field of wine and providing directions for a future research agenda.

Navarini, G., Domaneschi, L. (2022). Sustainable Wine. The discursive production of sustainability in the wine field. In S. Charters, M. Demossier, J. Dutton, G. Harding, J. Smith Maguire, D. Marks, et al. (a cura di), The Routledge Handbook of Wine and Culture (pp. 331-341). London : Routledge.

Sustainable Wine. The discursive production of sustainability in the wine field

Navarini, G;Domaneschi, L
2022

Abstract

The chapter addresses the question of sustainability, discussing some of the leading perspectives in wine studies about the theory and practice of sustainability. We start by illustrating how sustainability can be understood as a discursive field with a specific history and discontinuities, a set of conventional dominant definitions and a package of tools and devices to measure, evaluate and hence legitimate such classifications. Then we analyse what we have called ‘certification work’ in order to show how tools such as labels, reports, indicators and, mainly, certification schemes operate as discursive devices in the fields of wine worldwide. Finally, we point out the ambivalent effects of ‘certification work’ in the everyday process of winemaking and the respective practical management of such institutional contradictions. We conclude by critically discussing the ‘culture of sustainability’ in the field of wine and providing directions for a future research agenda.
Capitolo o saggio
sustainability, wine, classification, certification work
English
The Routledge Handbook of Wine and Culture
9780367472900
Navarini, G., Domaneschi, L. (2022). Sustainable Wine. The discursive production of sustainability in the wine field. In S. Charters, M. Demossier, J. Dutton, G. Harding, J. Smith Maguire, D. Marks, et al. (a cura di), The Routledge Handbook of Wine and Culture (pp. 331-341). London : Routledge.
Navarini, G; Domaneschi, L
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/361400
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