The role of cultures in affecting individual’s views about COVID 19 pandemic management and the adherence government contrast measure

Social and cultural aspect (e.g., political decision making and discourses in the public sphere; cultural models and people’s mentalities) can play a crucial role in the ways people respond to the crisis. Framed with the Semiotic Cultural Psycho-social Theory (SCPT), the present work focused how individual’s perception of government’s measures aimed to manage the pandemic and individual’s adherence to enacted measures change according to the different individual’s cultural positioning. An online survey was disseminated from January to April 2021. Retrieved questionnaires (N=378) were analyzed trough a multidimensional analysis procedure. A multiple correspondence analysis allowed to describe respondent’s cultural views according to extracted factors. Individual’s positioning in the factor’s space were adopted as criterion to evaluate – through ANOVA and chi square tests- how cultural views affects respondent’s evaluations about government’s pandemic management, personal adherence to the defined measure, and affective state. Results offers insight about the role of deep-rooted cultural views in defining personal government’s measures evaluation and adherence capacity. The research work suggests the importance to consider individual’s cultural views for public health officials and policy makers in order to comprehend what favoured or hindered an adaptive response to the crisis, and design more effective strategies to imply people in successful measures designed to protect public health.