There is widespread belief that crowdfunding can successfully support charity operation by accelerating and simplifying the process of finding large pools of funders. Analysing a unique dataset of donations collected in Italy through crowdfunding in 2016, we identify contextual factors that hamper online donations. Specifically, looking at the role of digital divide, digital literacy, and social network interactions, our study extends the existing literature on charity crowdfunding. Implications are discussed in both theoretical and practical terms on the modes of engagement of online communities and on possible tactics to overcome donations barriers.
Di Pietro, F., Spagnoletti, P., Prencipe, A. (2019). Fundraising across digital divide: evidences from charity crowdfunding. In A. Lazazzara, R. Nacamulli, C. Rossignoli, S. Za (a cura di), Organizing for Digital Innovation. At the Interface Between Social Media, Human Behavior and Inclusion (pp. 111-124). Springer [10.1007/978-3-319-90500-6_9].
Fundraising across digital divide: evidences from charity crowdfunding
Di Pietro, F
;
2019
Abstract
There is widespread belief that crowdfunding can successfully support charity operation by accelerating and simplifying the process of finding large pools of funders. Analysing a unique dataset of donations collected in Italy through crowdfunding in 2016, we identify contextual factors that hamper online donations. Specifically, looking at the role of digital divide, digital literacy, and social network interactions, our study extends the existing literature on charity crowdfunding. Implications are discussed in both theoretical and practical terms on the modes of engagement of online communities and on possible tactics to overcome donations barriers.
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