The paper proposes a framework for analysing corporate social responsibility (CSR) practices in hypercompetitive markets. Drawing on the managerial literature on CSR, corporate social responsibility is analysed as a source of competitive advantage. The Ikea case is examined to show how the company manages CSR practices in order to create global partnerships with stakeholders and to improve its competitiveness.
Arrigo, E. (2005). Corporate Responsibility and Hypercompetition. The IKEA Case. SYMPHONYA, 2, 37-57 [10.4468/2005.2.04arrigo].
Corporate Responsibility and Hypercompetition. The IKEA Case
ARRIGO, ELISA
2005
Abstract
The paper proposes a framework for analysing corporate social responsibility (CSR) practices in hypercompetitive markets. Drawing on the managerial literature on CSR, corporate social responsibility is analysed as a source of competitive advantage. The Ikea case is examined to show how the company manages CSR practices in order to create global partnerships with stakeholders and to improve its competitiveness.
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