Collaborative Consumption in the Fashion Industry: A Systematic Literature Review and Conceptual Framework

Collaborative fashion consumption has gained great popularity by embodying an affordable and sustainable form of consumption and a favorable pathway to reduce the environmental impact of the fashion industry. Several online collaborative fashion consumption platforms such as fashion rental and second-hand resale platforms have emerged in recent years. However, despite the relevance of the topic, the academic literature remains very fragmented and a clear systematization of what collaborative fashion consumption really entails is still missing. By means of a systematic literature review from 1980 to 2020, the findings provide for the first time a holistic view of collaborative consumption in the fashion sector highlighting three research themes (customer perspective, business perspective, and circular economy and sustainability perspective) and their related sub-themes addressed in the research studies to date. A new conceptual framework has been also developed to provide a taxonomy of the main collaborative fashion consumption modes. Finally, new directions for future research are suggested.