Previous academic research highlighted that cost and time represent key factors to consider in fast fashion manufacturing outsourcing decisions. In fact, fast fashion companies were proven to combine local and global sourcing to reduce their manufacturing cost and be able to rapidly meet customer needs. However, in the last years, fast fashion companies have often been criticized for adopting irresponsible behaviors in their offshore sourcing activities. Therefore, the purpose of this study is to explore the sourcing strategies of fast fashion companies in order to understand whether a dual strategy of global and local sourcing is still followed and whether new additional factors may have recently influenced their outsourcing strategies. By adopting a qualitative research methodology, a multiple case study of fast fashion companies was carried out. The findings revealed that fast fashion companies do not perform constantly a dual sourcing strategy and, despite cost and time still represent key factors characterizing their manufacturing outsourcing, also social and environmental sustainability aspects appear to be currently assessed by companies to achieve a strategic sourcing orientation

Arrigo, E. (2021). Offshore Outsourcing in Fast Fashion Companies: A Dual Strategy of Global and Local Sourcing?. In M. Bilgin (a cura di), Eurasian Business and Economics Perspectives (pp. 73-86). Springer International Publishing [10.1007/978-3-030-77438-7_5].

Offshore Outsourcing in Fast Fashion Companies: A Dual Strategy of Global and Local Sourcing?

Arrigo, E
2021

Abstract

Previous academic research highlighted that cost and time represent key factors to consider in fast fashion manufacturing outsourcing decisions. In fact, fast fashion companies were proven to combine local and global sourcing to reduce their manufacturing cost and be able to rapidly meet customer needs. However, in the last years, fast fashion companies have often been criticized for adopting irresponsible behaviors in their offshore sourcing activities. Therefore, the purpose of this study is to explore the sourcing strategies of fast fashion companies in order to understand whether a dual strategy of global and local sourcing is still followed and whether new additional factors may have recently influenced their outsourcing strategies. By adopting a qualitative research methodology, a multiple case study of fast fashion companies was carried out. The findings revealed that fast fashion companies do not perform constantly a dual sourcing strategy and, despite cost and time still represent key factors characterizing their manufacturing outsourcing, also social and environmental sustainability aspects appear to be currently assessed by companies to achieve a strategic sourcing orientation
Capitolo o saggio
Fashion industry; Fast fashion; Global markets; Global sourcing; Offshoring;
English
Eurasian Business and Economics Perspectives
Bilgin, M.H., Danis, H., Demir, E., García-Gómez, C.D. (Eds.)
2021
978-3-030-77437-0
19
Springer International Publishing
73
86
Arrigo, E. (2021). Offshore Outsourcing in Fast Fashion Companies: A Dual Strategy of Global and Local Sourcing?. In M. Bilgin (a cura di), Eurasian Business and Economics Perspectives (pp. 73-86). Springer International Publishing [10.1007/978-3-030-77438-7_5].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/328341
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