In this paper we propose a multi-agent model for handling e-commerce activities. In our model, an agent is present in each e-commerce site, managing the information stored therein. In addition, another agent is associated with each customer handling her/his profile. The proposed model is based on the exploitation of a particular conceptual model, called the B-SDR network, capable of representing and handling both information stored in e-commerce sites and customer profiles. The capabilities of the B-SDR network model are exploited to let customer and site agents to cooperate in such a way to support a customer to detect, whenever she/he accesses an e-commerce site, those products and services present in the site itself and better matching her/his interests.
Rosaci, D., Sarne', G., Ursino, D. (2002). A multi-agent model for handling e-commerce activities. In Proceedings of the International Database Engineering and Applications Symposium, IDEAS (pp.202-211). Institute of Electrical and Electronics Engineers Inc. [10.1109/IDEAS.2002.1029673].
A multi-agent model for handling e-commerce activities
Sarne', G;
2002
Abstract
In this paper we propose a multi-agent model for handling e-commerce activities. In our model, an agent is present in each e-commerce site, managing the information stored therein. In addition, another agent is associated with each customer handling her/his profile. The proposed model is based on the exploitation of a particular conceptual model, called the B-SDR network, capable of representing and handling both information stored in e-commerce sites and customer profiles. The capabilities of the B-SDR network model are exploited to let customer and site agents to cooperate in such a way to support a customer to detect, whenever she/he accesses an e-commerce site, those products and services present in the site itself and better matching her/his interests.
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