In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.
Buccafurri, F., Rosaci, D., Sarne', G., Ursino, D. (2002). An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments. In E-Commerce and Web Technologies Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (pp.109-118). Springer Verlag [10.1007/3-540-45705-4_12].
An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments
SARNE' G;
2002
Abstract
In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.
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