In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.

Buccafurri, F., Rosaci, D., Sarne', G., & Ursino, D. (2002). An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments. In ELECTRONIC COMMERCE AND WEB CONFERENCE 2002 (EC-WEB 2002), PROCEEDINGS OF THE (pp.109-118). DEU : SPRINGER-VERLAG [10.1007/3-540-45705-4_12].

An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments

SARNE' G;
2002

Abstract

In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.
No
paper
Scientifica
Multi-agent system; Clustering; e-Commerce;
English
3rd International Conference on Electronic Commerce and Web Technologies
978-3-540-44137-3
http://link.springer.com/chapter/10.1007/3-540-45705-4_12#
Buccafurri, F., Rosaci, D., Sarne', G., & Ursino, D. (2002). An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments. In ELECTRONIC COMMERCE AND WEB CONFERENCE 2002 (EC-WEB 2002), PROCEEDINGS OF THE (pp.109-118). DEU : SPRINGER-VERLAG [10.1007/3-540-45705-4_12].
Buccafurri, F; Rosaci, D; Sarne', G; Ursino, D
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/299191
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