IGV short scale to assess implicit value of visualizations through explicit interaction

This paper reports the assessment of the infographics-value (IGV) short scale, designed to measure the value in the use of infographics. The scale was made to assess the implicit quality dimensions of infographics. These dimensions were experienced during the execution of tasks in a contextualized scenario. Users were asked to retrieve a piece of information by explicitly interacting with the infographics. After usage, they were asked to rate quality dimensions of infographics, namely, usefulness, intuitiveness, clarity, informativity, and beauty; the overall value perceived from interacting with infographics was also included in the survey. Each quality dimension was coded as a six-point rating scale item, with overall value included. The proposed IGV short scale model was validated with 650 people. Our analysis confirmed that all considered dimensions in our scale were independently significant and contributed to assessing the implicit value of infographics. The IGV short scale is a lightweight but exhaustive tool to rapidly assess the implicit value of an explicit interaction with infographics in daily tasks, where value in use is crucial to measuring the situated effectiveness of visual tools.