In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the fact that the opportunities embodied by globalisation are not limited to a mere advantage in terms of reduced costs, but generate conditions for a competitive approach to the market. By revisiting the concept of ‘space’, market-driven businesses focus their commitment on understanding the customer’s assessment; they therefore define their own supply so that they can propose performance that is superior to that guaranteed by competitors. In this context, which determines a clear value proposition, companies have realised that by developing market-space management they can not only modify relations with customers, but even foster the development of collaboration agreements with partners (strategic alliances).
|Citazione:||Gnecchi, F. (2009). Market-Driven Management, Market Space and Value Proposition. SYMPHONYA(2), 32-44.|
|Tipo:||Articolo in rivista - Articolo scientifico|
|Carattere della pubblicazione:||Scientifica|
|Titolo:||Market-Driven Management, Market Space and Value Proposition|
|Data di pubblicazione:||2009|
|Digital Object Identifier (DOI):||10.4468/2009.2.04gnecchi|
|Appare nelle tipologie:||01 - Articolo su rivista|