Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.
Riboldazzi, S. (2005). Global retailers and competitive customer value. SYMPHONYA, 2, 77-87 [10.4468/2005.2.07riboldazzi].
Global retailers and competitive customer value
RIBOLDAZZI, SABINA
2005
Abstract
Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.
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