EW-Shopp is an innovation project, the aim of which is to build a platform for support of data linking, integration, and analytics in companies from the e-commerce, retail, and marketing industries. The project consortium joins several business partners from different sectors of e-commerce including marketing, price comparison, and both web and brick-and-mortar stores. The project is developing several pilot services to test the platform and inform its further development.

Palmonari, M., Ciavotta, M., DE PAOLI, F., Košmerlj, A., Nikolov, N. (2020). EW-Shopp project: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey. In Advances in Service-Oriented and Cloud Computing Workshops of ESOCC 2018, Como, Italy, September 12–14, 2018, Revised Selected Papers (pp.187-191). Springer Cham [10.1007/978-3-030-63161-1_16].

EW-Shopp project: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey

Matteo Palmonari;Michele Ciavotta
;
Flavio De Paoli;
2020

Abstract

EW-Shopp is an innovation project, the aim of which is to build a platform for support of data linking, integration, and analytics in companies from the e-commerce, retail, and marketing industries. The project consortium joins several business partners from different sectors of e-commerce including marketing, price comparison, and both web and brick-and-mortar stores. The project is developing several pilot services to test the platform and inform its further development.
paper
Data integration; e-commerce; Machine learning; Visual analytics;
English
Workshops of ESOCC 2018 - September 12–14, 2018
2018
Fazio, M; Zimmermann, W
Advances in Service-Oriented and Cloud Computing Workshops of ESOCC 2018, Como, Italy, September 12–14, 2018, Revised Selected Papers
9783030631604
5-dic-2020
2020
1115
187
191
open
Palmonari, M., Ciavotta, M., DE PAOLI, F., Košmerlj, A., Nikolov, N. (2020). EW-Shopp project: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey. In Advances in Service-Oriented and Cloud Computing Workshops of ESOCC 2018, Como, Italy, September 12–14, 2018, Revised Selected Papers (pp.187-191). Springer Cham [10.1007/978-3-030-63161-1_16].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/262928
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