EW-Shopp is an innovation project, the aim of which is to build a platform for support of data linking, integration, and analytics in companies from the e-commerce, retail, and marketing industries. The project consortium joins several business partners from different sectors of e-commerce including marketing, price comparison, and both web and brick-and-mortar stores. The project is developing several pilot services to test the platform and inform its further development.
Palmonari, M., Ciavotta, M., DE PAOLI, F., Košmerlj, A., Nikolov, N. (2020). EW-Shopp project: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey. In Advances in Service-Oriented and Cloud Computing Workshops of ESOCC 2018, Como, Italy, September 12–14, 2018, Revised Selected Papers (pp.187-191). Springer Cham [10.1007/978-3-030-63161-1_16].
EW-Shopp project: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey
Matteo Palmonari;Michele Ciavotta
;Flavio De Paoli;
2020
Abstract
EW-Shopp is an innovation project, the aim of which is to build a platform for support of data linking, integration, and analytics in companies from the e-commerce, retail, and marketing industries. The project consortium joins several business partners from different sectors of e-commerce including marketing, price comparison, and both web and brick-and-mortar stores. The project is developing several pilot services to test the platform and inform its further development.
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