In hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company's success.

Arrigo, E. (2010). Innovation and Market-Driven Management in Fast Fashion Companies. SYMPHONYA, 2, 67-85 [10.4468/2010.2.06arrigo].

Innovation and Market-Driven Management in Fast Fashion Companies

ARRIGO, ELISA
2010

Abstract

In hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company's success.
Articolo in rivista - Articolo scientifico
Innovation, Market-Driven Management, Innovation, Fast Fashion, Global Competition, Case Study
English
2010
2
67
85
none
Arrigo, E. (2010). Innovation and Market-Driven Management in Fast Fashion Companies. SYMPHONYA, 2, 67-85 [10.4468/2010.2.06arrigo].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/25656
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