Fashion is one of the most polluting industries in the business world and especially the fast fashion business model’s advent has caused a significant downside in terms of social and environmental sustainability. However, recent macro-trends such as those of circular economy, sharing economy and collaborative consumption have led to innovative business models that are centred on preserving social, economic and environmental sustainability. The research aims at exploring collaborative consumption in the fashion industry and due to the existing limited academic research and the newness of this topic, a qualitative methodologic approach has been adopted based on case studies.
Arrigo, E. (2019). Sustainability and Collaborative Consumption in the Fashion Industry. In Proceedings of the 18th Conference International Marketing Trends Conference, 2019, Venice (Italy). Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association.
Sustainability and Collaborative Consumption in the Fashion Industry
Arrigo, E
2019
Abstract
Fashion is one of the most polluting industries in the business world and especially the fast fashion business model’s advent has caused a significant downside in terms of social and environmental sustainability. However, recent macro-trends such as those of circular economy, sharing economy and collaborative consumption have led to innovative business models that are centred on preserving social, economic and environmental sustainability. The research aims at exploring collaborative consumption in the fashion industry and due to the existing limited academic research and the newness of this topic, a qualitative methodologic approach has been adopted based on case studies.
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