Proximity Communication involves all access devices used in mobility and requires that contents be designed for specific contexts, both temporal and spatial. Locations based services can be deployed to enhance attention gathering. New marketing methods can be developed by combining different channels and media.
Massarenti, C. (2010). Proximity Communication 2. In Proximity communication 2 (pp.1-54). Milano : Popai Digital Italy.
Proximity Communication 2
MASSARENTI, CESARE ANGELO
2010
Abstract
Proximity Communication involves all access devices used in mobility and requires that contents be designed for specific contexts, both temporal and spatial. Locations based services can be deployed to enhance attention gathering. New marketing methods can be developed by combining different channels and media.
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