Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitment
Arrigo, E. (2018). The Flagship Stores as Sustainability Communication Channels for Luxury Fashion Retailers. JOURNAL OF RETAILING AND CONSUMER SERVICES, 44, 170-177 [10.1016/j.jretconser.2018.06.011].
The Flagship Stores as Sustainability Communication Channels for Luxury Fashion Retailers
Arrigo, E
2018
Abstract
Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitmentFile | Dimensione | Formato | |
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