Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitment

Arrigo, E. (2018). The Flagship Stores as Sustainability Communication Channels for Luxury Fashion Retailers. JOURNAL OF RETAILING AND CONSUMER SERVICES, 44, 170-177 [10.1016/j.jretconser.2018.06.011].

The Flagship Stores as Sustainability Communication Channels for Luxury Fashion Retailers

Arrigo, E
2018

Abstract

Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitment
Articolo in rivista - Articolo scientifico
Flagship store, Luxury retailing, Luxury fashion brands, Luxury sustainability, In-store communication
English
2018
44
170
177
reserved
Arrigo, E. (2018). The Flagship Stores as Sustainability Communication Channels for Luxury Fashion Retailers. JOURNAL OF RETAILING AND CONSUMER SERVICES, 44, 170-177 [10.1016/j.jretconser.2018.06.011].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/207476
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