Three experiments tested whether the use of facial make-up elicits positive or negative implicit attitudes. Students in psychology, business, and aesthetics performed a series of Implicit Association Tests (IAT) measuring the link between portrayed women wearing or not wearing make-up and high versus low status professions, pleasant versus unpleasant words, and positive versus negative personality traits. Results showed that make-up was associated with positive traits and high-status professions at the implicit level. They are discussed in relation with previous findings indicating a negative influence of make-up on impression formation with exactly the same photographs and similar subject samples
Richetin, J., Croizet, J., Huguet, P. (2004). Facial make-up elicits positive attitudes at the implicit level: Evidence from the implicit association test. CURRENT RESEARCH IN SOCIAL PSYCHOLOGY, 9(11), 145-164.
Facial make-up elicits positive attitudes at the implicit level: Evidence from the implicit association test
RICHETIN, JULIETTE;
2004
Abstract
Three experiments tested whether the use of facial make-up elicits positive or negative implicit attitudes. Students in psychology, business, and aesthetics performed a series of Implicit Association Tests (IAT) measuring the link between portrayed women wearing or not wearing make-up and high versus low status professions, pleasant versus unpleasant words, and positive versus negative personality traits. Results showed that make-up was associated with positive traits and high-status professions at the implicit level. They are discussed in relation with previous findings indicating a negative influence of make-up on impression formation with exactly the same photographs and similar subject samples
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