The competitive dynamics characterizing luxury fashion companies related to the global development of their activities have made retailing decisions as a crucial aspect of their management. Beyond simply representing a sales channel, the point of sale operates more and more as a relevant channel of communication for luxury fashion brands. In particular, the present research aims at exploring the role of the retail store as propagator of social and environmental sustainability values.

Arrigo, E. (2017). The Store as Propagator of Luxury Brand Sustainability. In A. Brun, & H. Karaosman (a cura di), Luxury Retail, Operations and Supply Chain Management (pp. 17-31). CreateSpace Independent Publishing Platform.

The Store as Propagator of Luxury Brand Sustainability

Arrigo, E.
2017

Abstract

The competitive dynamics characterizing luxury fashion companies related to the global development of their activities have made retailing decisions as a crucial aspect of their management. Beyond simply representing a sales channel, the point of sale operates more and more as a relevant channel of communication for luxury fashion brands. In particular, the present research aims at exploring the role of the retail store as propagator of social and environmental sustainability values.
No
Scientifica
Capitolo o saggio
luxury fashion brands, luxury retailing, store retailing, corporate sustainability
English
Luxury Retail, Operations and Supply Chain Management
9781542627139
Arrigo, E. (2017). The Store as Propagator of Luxury Brand Sustainability. In A. Brun, & H. Karaosman (a cura di), Luxury Retail, Operations and Supply Chain Management (pp. 17-31). CreateSpace Independent Publishing Platform.
Arrigo, E
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10281/174905
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