Investigating the potential public transportation demand. Findings from a survey in Southern Italy

This paper is part of the debate concerning public transportation demand analysis in local contexts, like Southern Italy, where public transportation is not the main modal choice. The research aims to investigate the potential demand of public transportation, devoting particular attention to the role played by socio-cultural dimensions in modal choices. The investigation of potential public transportation demand is developed via a case –study, the Province of Caserta, where in 2011 was carried out a survey aimed at analysing the willingness to use the public transportation services of the employees of the local public administration (as part of the work-home transport plan). In order to reach this aim, the article is organized as it follows: firstly a brief introduction on the topic of the paper is presented, afterword the method and techniques adopted are explained. Finally, the results of the survey are summarized.