The social representation of a territory. Designing the user experience of spatial interaction from a user-centered theoretical perspective.

The paper is aimed to present research approaches and methods coming from the environmental and cognitive psychology to explore and understand the social interactions an representation that people have of a certain environment. According to this multidisciplinary perspective on space understanding, conceptualization —based on visual metaphors and digital interaction— are proposed, focused on the territory of Milano-Bicocca district, developed inside the master degree course in Theory and Technology of Communication, as case studies to illustrate meta-projects as follow-up of this in field user-centered design approach