Fast fashion is a commonly adopted strategy in fashion retailing, the relevance of which is well recognized both in academia and in practice; however fast fashion research is still under-developed and frequently focused on a single aspect of management or marketing. On the contrary, the aim of this chapter is to provide an overview of the whole fast fashion business model by describing its key drivers from a strategic management perspective. To reach this purpose, a critical systemization of the fast fashion literature review has been carried out and the fast fashion business models of the major fast fashion companies worldwide have been investigated through the case study methodology.
Arrigo, E. (2016). Fast Fashion Business Model: An Overview. In A. Vecchi, C. Buckley (a cura di), Handbook of Research on Global Fashion Management and Merchandising (pp. 186-209). Hershey, Pennsylvania : IGI Global [10.4018/978-1-5225-0110-7.ch008].
Fast Fashion Business Model: An Overview
ARRIGO, ELISA
2016
Abstract
Fast fashion is a commonly adopted strategy in fashion retailing, the relevance of which is well recognized both in academia and in practice; however fast fashion research is still under-developed and frequently focused on a single aspect of management or marketing. On the contrary, the aim of this chapter is to provide an overview of the whole fast fashion business model by describing its key drivers from a strategic management perspective. To reach this purpose, a critical systemization of the fast fashion literature review has been carried out and the fast fashion business models of the major fast fashion companies worldwide have been investigated through the case study methodology.
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