Marginal places and tourism: the role of Buddhist centers in Italy

Religious tourism in Italy has always been an attractor at an international level. For many centuries, it has been entirely represented by the Christian pilgrimage to St. Peter’s Basilica. In recent decades, however, the religious scenery has changed deeply, and now includes even non-Christian religions and spiritualities. In this paper we compare two (very different) Buddhist centers, both located in places of Italy where tourism is not (or is no more) a significant component of the local economy. Buddhist centers are increasingly becoming popular tourist attraction: our purpose is to investigate to what extent and under which conditions they can be actors of local tourism development. The most significant of these conditions seems to be the nature of the center itself, ranging from a hermitage relatively unconcerned about any quantitative development, to a structure where spiritual ends are reconciled both with expansion and with economic integration within the local community.