E-Government is becoming more attentive towards providing intelligent personalized services to citizens so that they can receive better services with less time and effort. This work presents an approach for inferring user segments that could be properly exploited to offer personalized services that better satisfy user needs and their expectations. User segments are derived starting from data that essentially describe demographic characteristics of users and that are gathered by questionnaires. A clustering process is performed on gathered data in order to derive user segments, i.e. groups of users sharing similar characteristics. Finally, for each derived segment, we define a user profile that summarizes characteristics shared by users belonging to the same segment. The suitability of the proposed approach is shown by providing results obtained on a case study.

Iaquinta, L., Torsello, M., Comerio, M., Fanelli, A., Semeraro, G. (2013). User segmentation in e-Government services. In CEUR Workshop Proceedings. CEUR-WS.

User segmentation in e-Government services

IAQUINTA, LEO
Primo
;
COMERIO, MARCO;
2013

Abstract

E-Government is becoming more attentive towards providing intelligent personalized services to citizens so that they can receive better services with less time and effort. This work presents an approach for inferring user segments that could be properly exploited to offer personalized services that better satisfy user needs and their expectations. User segments are derived starting from data that essentially describe demographic characteristics of users and that are gathered by questionnaires. A clustering process is performed on gathered data in order to derive user segments, i.e. groups of users sharing similar characteristics. Finally, for each derived segment, we define a user profile that summarizes characteristics shared by users belonging to the same segment. The suitability of the proposed approach is shown by providing results obtained on a case study.
paper
Clustering; E-Government; User segmentation.; Computer Science (all)
English
21st Conference on User Modeling, Adaptation, and Personalization, UMAP 2013
2013
CEUR Workshop Proceedings
2013
997
http://ceur-ws.org/
none
Iaquinta, L., Torsello, M., Comerio, M., Fanelli, A., Semeraro, G. (2013). User segmentation in e-Government services. In CEUR Workshop Proceedings. CEUR-WS.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/108289
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