From the museums of objects to the virtual museums: An opportunity for local tourism development

This paper analyses the role played by the new multimedia technologies for the development of the offer of museums. The role of museums is changing: while in the past the goal of mere cataloguing and preservation prevailed, today these institutions are making efforts to increase the number of visitors and attract new segments of demand, as well as qualify their offer. It emerges, for all these reasons, the need to modify the positioning and the offering of cultural attractions, strengthening them in experiential terms. Therefore, in terms of management of cultural heritage it is necessary to focus on the ability to get closer to the public and to create richer and striking experiences for visitors through new technologies. The paper presents some of the most interesting cases of Italian audience-driven museums (Hopper- Greenhill, 1994) focused on innovative ITC support.