The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.

Besana, C., Dell'Osa, D., d'Errico, R., Locatelli, A., Magagnoli, S., Mellinato, G., et al. (2021). Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo (G. Mellinato, L. Prosperi, V. Varini, a cura di). Milano : Franco Angeli.

Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo

Mellinato, G;Prosperi, L;Varini, V
2021

Abstract

The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
No
Scientifica
Besana, C; Dell'Osa, D; d'Errico, R; Locatelli, A.M; Magagnoli, S; Mellinato, G; Prosperi, L; Ritrovato, E; Suffia, I; Varini V
Business history; Enterpreneurship; Italian brands; Made in Italy; History of Food and Beverages; Export; Italy; 20th Century
Italian
9788835132905
Besana, C., Dell'Osa, D., d'Errico, R., Locatelli, A., Magagnoli, S., Mellinato, G., et al. (2021). Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo (G. Mellinato, L. Prosperi, V. Varini, a cura di). Milano : Franco Angeli.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10281/353817
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