Sudafrica 2010: media, stadi e folle. Etnografie ed interazioni in un evento globale

The aim of this research, conducted with the main theoretical and methodological tools of cultural anthropology, is to examine the multidisciplinary meanings and the heterogeneous media narratives related to the sport event “South Africa 2010-World Cup". The event is studied from two connected interdisciplinary points of view, as a media event and as a collective crowd phenomena. The three main considered dimensions: the media, the crowds and the stadiums are interrelated in a network of “glocal” meanings which are also strictly connected to the representations and narratives covered by local and international mass-media. In the second part of the Thesis particular focus has been done on the dynamics of interaction and organization of the crowd followed the sport event in the city of Cape Town. This interaction is not separate from the complex media field and the communicative issues related to the South African 2010 World Cup. The chapter dedicated to the analysis of the stadiums, intended as a cultural and symbolic sites of interaction and as a complex field under media narratives influence, was conducted in a comparative perspective to the Italian stadiums situation. The heterogeneous spaces of meaning of the 2010 World Cup through the case studies analyzed in this dissertation are focused to enlighten the complexities of the relations between media, football and multidimensional symbolic contexts of contemporary sport.