Millennials and Generation Z: Challenges and Future Perspectives for International Tourism

This issue of the Journal of Tourism Futures examines the future of tourism through generational lenses. This special issue concentrates upon the relationship between the Millennial Generation, Gen Z members and Tourism. The generational shift represents a major force that will shape the future of tourism. The eight articles included in the special issue – written by senior and junior leading scholars from different countries – present unique studies to explore the ways Millennials and Gen Z members are influencing tourism in Asia, Europe, the USA. By using a variety of ‘qualitative’ and ‘quantitative’ methods, the authors address a number of issues: implications on tourism of changing expectations and behaviours between the two Generations; if and how Millennials and Gen Zers care about sustainable tourism; the relationship between technology and tourism; how the tourism industry should prepare for the generational shift