Rapporti distribuzione-industria nei mercati di consumo: relazioni di concorrenza e collaborazione

The objective of the Ph.D. Thesis is about the evolution of the relationship between producers and retailers in the FMCG sector. The firs chapter analyses the italian and international literature from the birth and the changes in the relationship producers - retailers. The second chapter shows a new configuration of the relationship: from producers - retailers to retailers - producers. The focus is on the causes that generate this new configuration. In the third chapter there is the analysis of power, conflict, trust and commitment in the competitive and collaborative relationship between the two actors in the market with the proposition of a model with all the linkage. The analysis focus also on the brand, time and space as the most important factors that impact on the retailers-producers relationship. At the end of each chapter there is a part regarding the discount retailing and the specify impact of the topic on it.