Digital Signage is the last area of the Media and Communication sector to undergo the transition from analog to digital. It encounters several types of difficulties: economic, technological, content-related, and cultural. It has yet to develop specific narrative forms. It has to integrate in a strong way with Internet and especially with devices for access to content in mobility
Massarenti, C. (2010). A World in Transition, Dynamic Digital Signage and the other Media. Intervento presentato a: POPAI: Point of Purchase Association International - Ordine & Extra-Vaganze, Milano - Università IULM.
A World in Transition, Dynamic Digital Signage and the other Media
MASSARENTI, CESARE ANGELO
2010
Abstract
Digital Signage is the last area of the Media and Communication sector to undergo the transition from analog to digital. It encounters several types of difficulties: economic, technological, content-related, and cultural. It has yet to develop specific narrative forms. It has to integrate in a strong way with Internet and especially with devices for access to content in mobility
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